Brazilian
Jiu Jitsu
World-class instruction. Relentless student success.
Join a community where traditional values meet modern technical excellence. Whether you are looking to get in the best shape of your life, learn proven self-defense, or compete at the highest levels, we provide the environment to make it happen. Our academy is designed to help you build unshakeable confidence, discipline, and resilience on and off the mats. Experience the premier training destination in the St. Croix Valley.
Membership Enrollment
BJJ Specific Individual & Family Plans
The Roots of
The Eagle
Before Alliance became a 15-time World Champion team, the foundation was laid by the pioneers who changed martial arts forever.
Mitsuyo
Maeda
"Count Koma"
The source. A Japanese prize fighter who brought the technical seeds of Judo and Jiu-Jitsu to Brazil in 1914.
Carlos
Gracie
The Founder
Maeda's first student. He opened the first academy in 1925 and institutionalized the "Gracie Diet" and lifestyle.
Helio
Gracie
The Innovator
Modified techniques to use leverage over strength, allowing a smaller practitioner to defeat a larger opponent.
Rolls
Gracie
The Master
Considered the most technical Gracie. He was the mentor of Jacaré Cavalcanti, bridging the gap to the Alliance era.
The Alliance Founders
Institutional Excellence & Method
Fabio Gurgel • Romero "Jacaré" Cavalcanti • Alexandre Paiva
In 1993, Alliance was born from the union of these three masters. Their goal was to create a team that valued collective strength and technical precision, a philosophy that has led to a record 15 World Team Championships.
Romero Jacaré Cavalcanti
Head of the Alliance Eagle
A legendary 8th-degree black belt and the visionary founder of Alliance Jiu-Jitsu. One of the few people to receive a black belt from Rolls Gracie.
Romero provided the lineage and the architectural blueprint. He brought the philosophy of open-mindedness and technical freedom to the foundation of what would become a "Team of Teams"—the most successful in history.
The Alliance Way
The Technical Laboratory
Alliance institutionalized the team by turning the academy into a laboratory. By creating a unified curriculum, every affiliate—no matter where they are in the world—shares the same blueprint for technical progression and competitive success.
Institutional Professionalism
Beyond just fighting, Alliance established a standard of professionalism in instruction. We prioritize safe, structured, and understandable teaching methods that cater to everyone from world-class athletes to hobbyists and families.
The Eagle Philosophy
The Alliance Eagle represents Vision, Strength, and High-Ground. It is a reminder to our students to always maintain perspective, soar above challenges, and focus on the technical high-ground in every situation.
A Global Phenomenon
With over 300 affiliates and thousands of practitioners across every continent, we are a global family. "Together We Are Stronger" isn't just a motto—it's the reality of a network that shares knowledge to elevate every individual.
Together We Are
Stronger.
This pure lineage and technical methodology is the backbone of our academy. By training with us, you are joining a 15-time World Champion legacy that spans from Japan to Rio, and now directly to Hudson, WI.
Have fun and learn new skills with a likeminded community.
What are the benefits
of learning BJJ?
Better Health
Through workouts tailored to your level, you'll build functional strength and endurance.
Have Fun
Learning new skills and self defense techniques in a supportive environment.
More Confidence
Developing the ability to overcome challenges both on and off the mat.
Learning Jiu Jitsu from scratch is hard when you don't have a plan.
Are you having any of these challenges?
You have low motivation to workout or inconsistent exercise routines.
You're not sure where to start. There are too many conflicting recommendations.
You're bored doing the same thing and running/lifting isn't exciting anymore.
You want to build a skill while you're working out, but don't know how.
10
yearsthe average amount of time it takes to receive a BJJ black belt
Success isn't about intensity; it's about consistency and having the right guide to navigate the journey.
That’s where
we come in.
Instructors and teammates to help you achieve your goals. Your trusted black belt guide.
Trying something new is hard. We’ve been where you are, and we know that the first step is the toughest. That's why our approach is built on three pillars:
Confidence Built Here
Watch Our Training Journey Soon
Our Classes Build Confidence
Start your training in 3 easy steps
Chat with us
We want to learn about your goals to ensure we find the perfect class fit for you or your child.
Text Our TeamTry out a class
Experience the atmosphere firsthand. We'll take care of all the gear—you just bring the energy!
Reserve Your SpotJoin the community
Step onto the mats and begin the journey that transforms discipline into lasting self-assurance.
View Pricing






If you are on the fence about trying a class. Just show up and then decide! You will feel challenged, and proud that you did so afterwards.
Below is a photo I took of another student at a tournament. There's more than just classes involved. Martial arts classes here are just a doorway into an amazing world if humble awesome people, and a community.
Also. I never liked cardio because it's stupid and boring. So if you want to "get fit" you might as well do it here, learn a real life skill (how to fight), and have fun. I get a better cardio work out than anything else I've ever done, and it is sort of "free" to me because I never dreaded doing it, and I do it more often via kickboxing than any other medium. Getting fit is just secondary to having fun and learning a skill.




I was concerned about walking into a 'Cobra-Kai' like atmosphere with testosterone filled egos, eager to intimidate you with their expressionless faces and combat skills.
Quite the opposite happened.
From my very first day I saw a sense of camaraderie and friendship with the people at this school, both students and instructors.
I was welcomed by personable instructors who were patient and approachable with questions and during the classes they provided professional instruction, were encouraging, and even had a sense of humor while guiding me. They seem to really want whats best for me.
Having attended two months now I still look forward to attending class, learning, sweating, meeting new people and connecting with those I've met and surprisingly having fun. The classes are open to all levels of ability and created in a way that makes everyone feel equal. I never feel intimated, which is incredible, because it isn't until after my round of grappling with someone that I discover I was just wrestling the sheriffs deputy or a couple of correction officers from the local prison, an MMA champ, a software engineer, or a mom who has three kids in the class taking place next to ours!
The owner of the gym, Brian Olson (a four time Olympic competitor) doesn't just sit in his office and let his instructors teach, he is always on the floor greeting and teaching everyone from children to adults and he has been accommodating, encouraging and understanding of injuries, guiding me with a different approach when one wasn't working for me; this has been one of the more positive experiences in my life and I look forward to make Jujitsu and Alliance Academy a part of my journey.








While serving in the Army, I sustained a severe injury to my left ankle that required surgery and years of rehab. I had to stop doing many of the physical tasks that I loved (like martial arts, weightlifting and running) and gradually gained weight over the years while attending college. After years of recovery, I decided I needed to regain my confidence and get back into shape – to do so, I decided to re-start my martial arts training at Alliance BJJ St. Croix, and it was one of the best decisions of my life.
Since starting, I’ve lost weight and I’m gradually starting feeling like my old self. Throughout the process Brain has been texting me once a week to monitor my self-development, give advice and cheer me on. I’ve never had a martial arts instructor care so much about his students personal and martial arts growth. Brian’s caring nature has created a school culture where everyone is warm and welcoming to newcomers, where every senior student is eager to help a newcomer like me – with no judgment.
In addition to the school’s amazing culture, this is some of the best BJJ instruction you will find in the Twin Cities metro. They go into extensive detail with every move set, position, and drilling – which is no surprise since you’re receiving instruction from a former Olympic martial artist.
I can’t recommend Brian Olson’s: “Alliance BJJ St. Croix” enough – give the school a try and I guarantee that it will change your life and bring your grappling abilities to the next level.
--Corey Carter


We have 2 daughters, one is in the teens class and one is in the eagles class. And they always look forward to practice.
The friends they’ve made and the skills they have learned are amazing and a blessing.
Brian does a great job of making lessons fun, but also encourages them to hold themselves accountable in their actions on and off the mat.
I’ve also been taking the adult classes. And being a smaller female, I appreciate the coaches and the guys for not “tossing me around” with their strength, but also not going so light that I’m not benefitting from the lesson. They make me work for it, and it’s awesome!! I really feels like I have a bunch of big brothers here! Every single one of them are fantastic!!
Seriously, this place is the best. And it’s very family focused. There are so many families here with kids in the kids classes and one or both parents in the adult class.
I can’t recommend this place enough!

Jiu Jitsu/Judo & Muay Thai
Build Self-Esteem.
Our martial art community helps you grow physically, socially, and emotionally.
Conveniently located in Hudson, WI
Ground Mastery
The ultimate foundation for confidence.
See Our Training in Action
Youth & Adult Program Highlights
Adult No-Gi & Youth BJJ
Elite Instruction for All Ages
Youth BJJ & Judo
Next Gen Fundamentals
Youth Jiu Jitsu Training
Discipline & Skill Building
Empowering practitioners through discipline, respect, and physical fitness. From our foundational youth curriculum to our technical adult no-gi systems, we build well-rounded martial artists at every level.
Free Online
BJJ Tutorials
See what we're learning
Featured Instructor
Brian Olson
Brazilian Jiu Jitsu Fundamentals
Claim Your Free Class
Hudson, WI • Alliance St. Croix
Experience
The Gentle Art.
Build self-esteem, master technique, and join a world-class community in Hudson, WI.
Schedule Your Free BJJ Class
Hudson, WI • Alliance St. Croix





















